Poor People’s Pudding

Sourdough Bread Pudding

Proper East End of London bread pudding, following my great-grandma’s recipe. Baked with love using all of the classic ingredients, with a modern twist of sourdough bread from local artisan bakers. Poor people’s pudding, now made with posh bread.

A square of sourdough bread pudding with raisins and a scoop of vanilla ice cream

Our story

Poor pudding, posh bread

Bread pudding has been sold in the street markets of London since the 11th century, when even stale bread was too precious to throw away. Working families soaked it, added fat, sugar and whatever dried fruit they had, and baked it into something warm and filling. Back in the day they called it “Poor man’s pudding”, but it was eaten by people from all walks of life.

Today, our pudding starts with yesterday’s artisan sourdough: slow-fermented, beautifully baked and, frankly, a bit posh. Local bakers give us what they didn’t sell, and we turn it into the pudding our great-grandparents knew and loved.

Waste not, want not.

Victorian engraving of a London street seller in a top hat at a folding table, with customers gathered round

The pudding

Dense, fruity and cut by the square

What’s in it

Sourdough, mixed dried fruit, oat milk, eggs, butter, brown sugars, mixed spice and lemon zest, mixed together following my great nan’s secret method.

Why sourdough

Its open crumb soaks up the milk and egg without going stodgy, and its gentle tang cuts through the sweetness.

How to eat it

Warm or cold, by hand or with a spoon. Served with a dollop of vanilla ice cream or a drop of treacle, and a lovely cup of tea.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore.”
[Name, Area]
“Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo.”
[Name, Area]
“Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.”
[Name, Area]
“Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim.”
[Name, Area]
“Curabitur pretium tincidunt lacus, nulla gravida orci a odio, nullam varius turpis et commodo.”
[Name, Area]
“Integer in mauris eu nibh euismod gravida. Duis ac tellus et risus vulputate vehicula.”
[Name, Area]
“Donec lobortis risus a elit. Etiam tempor, ut ullamcorper ligula eu tempor congue, eros est euismod.”
[Name, Area]

Giving back

Bakers donate the bread. We give back.

Local artisan bakers donate their unsold bread. We donate 20% of our profit back to the local homeless community, through Crisis, every year.

20% of profit, every year

Find us

Coming soon to London markets

Markets

You will be able to find us at street markets around London soon. Dates and locations will be posted here.

Get in touch

For orders, bakery partnerships and market enquiries: